Kenneth Cleveland was a standout basketball player at Coleman and the University of Texas. He compiled an 887-227 record coaching basketball, the last 32 years at Dimmitt where he won 27 district championships, 10 regional titles and three state championships. When he was killed by lightning in 1993, he was ninth among high school basketball coaches in the nation for most wins. He is a member of the Texas High School Basketball Hall of Fame and the Texas High School Coaches Association Hall of Honor.